I am a writer, and creative director, who puts people before product. People picking kids presents at Wonderland by Myer; or buying their next Toyota. People being inspired by Sydney Opera House, or making Snapchat their number one media spend. People who happen to be both the CEO and a proud Plant Parent. CIO and Soapie Lover. Feminist and Dad. To help those people fall in love, and stay in love, with brands that improve their lives - that’s my kind of wonderful.

I’m not into one night brands. For me, the joy of writing comes from earning the right to tell the next chapter. About navigating the long term, together. So I find out what makes people tick. Get to know the whole of them, and write what they are interested to hear, when it matters to them.

The results agree with my approach. I’ve won more than 20 local and global awards for both creativity and effectiveness. Delivered a 130% NPS rise; 15.2% year-on-year growth; a footfall increase of 470%, and 100% virtual event attendance.

If you want concepts and content for commitment from consumers, give me a call.

Jen