Brand Challenge To evolve, deliver and guard a Tone of Voice as bold as the Opera House itself. To oversee content and copywriting across digital channels, advertising content and key collateral, and play a leadership role within the Engagement and Development portfolio.

Customer Experience A vast array of offerings, experiences and events across Programming, Food & Beverage and Visitor Experience.

Results from Deloitte 'Re-evaluating an Icon' 2018

From 2013 - 2018:
– 24% increase in social value to $6.2b
– 44% increase in economic value to $1.2b
– 10.9M visits to SOH annually - up almost 1 million per year.
– Digital engagement including video views, website visits etc, has grown 400%.

This is attributed to factors including:
– Increasing audience attendance and patronage
– Engagement with tourists
– Increasing value of our brand
– Increasing consumption and reach of our digital content.

Agency Sydney Opera House Creative Studio

Role Copywriting, Video Consultation, Brand Writing