Brand Challenge Snapchat MENA needed to show senior media buyers and brand owners the performance of Snapchat during this make or break MENA moment. Snapchat’s impressive in-region performance stats could position them as a marketing platform with an unbeatable ROI - and a serious contender among other marketing platforms.
Storytelling With more than 75 million users in region; Snapchatters are the audience brands need to engage with. We evolved the story from product to performance led, with Multiply the Moment as our messaging platform; and eye-catching graphics using the black and white combination from the Snapchat palette, to deliver a sophisticated storytelling experience. We generated awareness of Snapchat stats, and lead key buyers through an engaging campaign via custom emails, paid and earned media, and gifting, to bring the value of Snapchat’s shopping season stats to life and substantiate Snapchat’s number one spot on the media plan.
Results Gifting, a hero Video and static Social Media posts announced and coincided with the Shopping Season planning and buying, driving brands and buyers to contact the Snapchat sales team. Targeted custom emails, Cheat Sheet, Social Posts, and Videos broke down the details, delivering ongoing impact and increasing share of spend throughout the six-week Shoping Season, and cementing Snapchat as the platform of choice in MENA.
Agency Hotwire
Role Ideation, Creative Direction, Copywriting, Script Writing.
