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Brand Challenge Reimagine the top floor of Sydney City’s flagship Myer store to put Myer at the forefront of retail innovation in Australia.
Narrative Strategy Weave the very best of nostalgia and tomorrow's trends and technology, to create a shop in shop destination for the whole family.
Customer Experience A world class, personalised shopping experience like no other. An incredible lift ride that rockets customers high above Sydney and through the clouds to a cityscape. Expansive interactive screens and a mind blowing cinema dome transform into an ever changing canvas above the heads of shoppers, perfectly formed for brands to tell richly engaging stories.
Results
Childrenswear traded +8.2% YOY, toys traded +15.2% YOY.
Wonderland footfall outperformed the rest of the store by 470%.
Wonderland NPS rated 80 - 83%, outperforming the rest of the store by 130%.
Agency WPP Ideaworks
Awards 13 Global Awards, including Best in Class and Best in Show at POPAI.
Role Pitch Lead, Copy Lead, Narrative Strategy, Copywriting across Scripts, Staff Comms, Wayfinding.
“Jen had an incredible ability to creatively bring to life the brief with the wider team and deliver through clarity of vision, a truly transformational customer experience in Wonderland, never delivered before in a Myer store.
Jen is a very passionate, committed individual who always demonstrated a strong collaborative working relationship. Focused with the customer at the forefront of her thinking at all times, with high levels of engagement, decision making and excellent communication skills. Jen was a wonderful partner and her commitment to the Myer business was always evident in the way she approached her day to day operations.
Jen would be a valuable asset for any business wanting to transform or change their business for the better. I have no hesitation in recommending her.”
