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Brand Challenge Drive awareness of the Kids & Families Summer announce for 2019 to meet ambitious targets for engagement and sales, across new demographics. Increase influence and buy, in existing demographics.
Narrative Strategy Elevate the thinking to deliver a whole of House platform for 2019 and beyond. Tie Kids & Families to the SOH Brand to deliver a seamless customer experience.
Agency Sydney Opera House Creative Studio
Role Concept & Narrative Strategy. Work with the production house and InHouse teams as Creative Consultatn and Copywriter for Radio, Online, Outdoor.
“Jen takes complex business problems and crafts responses with impacts so profound, you can’t help but feel moved by their potential. Her presentations capture and hold the attention of multiple stakeholders. With ‘Where Inspiration Lives’ she imagined a platform that solved a series of complex business issues for Sydney Opera House. It reimagined an excessively complicated set of programs and solved it in a way that made sense for the customer. It unlocked the creative potential of its programmers and marketers. Internally, it gave the team one banner to unite behind. And it brought forward the voice of the customer in a way that had never been done before.”