Brand Challenge Create a marketing campaign to elevate and celebrate ANZ Twitch creators, sparking love and support from local fans. Spark intrigue, create FOMO and build desire for local creators from local audiences. Reignite old love amongst local fans who know our creators. Showcase the incredible breadth of our creator community to raise local creator awareness Build Twitch brand love
Storytelling We Set ANZ Twitch creators apart from international creators, while aligning to the brand, showcasing both the brand and the local creators. The Humanz platform allows us to show creators individually and as a collective, allowing for future stretch.
Results We used Outdoor; Videos and Static Posts across Paid, Earned, and Owned Socials, Emails, and Unboxing via Gifting to showcase the remarkable personalities, content, and communities of ANZ Twitch creators. We got Australian and New Zealand Twitch users, who were streaming a variety of content verticals and have millions of global creators to choose from, to instantly recognise ANZ creators and value their content as positively different from the rest of the world.
Agency Hotwire as Lead Agency; delivered Platform, Copy Assets, Videos, Outdoor, Gifting.
Role Ideation, Creative Direction, Copywriting, Script Writing.
