Jen Dobbie

Brand Challenge
GET SecOps Decision Makers
WHO Need the power of a fully automated SecOps team;
TO Contact Palo Alto about their Cortex suite;
BY Raising awareness of the product and capabilities, in a memorable way.

Storytelling
Our key insight was that Cortex brings all security data together in one place for full visibility, and faster investigations. So we created that one place IRL - BigTech City! Where our protagonist, Nasira, is head of SecOps, and pitched against her arch nemesis - SOCzilla, in an ongoing struggle to minimise attack vulnerabilities!
Assets include a series of Graphic Novels and supporting Animations.

Agency Hotwire

Role Creative Ideation, Creative Direction, Tone of Voice Creation, Copywriting.