A content driven product launch across APAC, in six languages. Through events, outdoor, social, DM, sales tools, custom in App game, and ABM. Contributed to a US$600 Million pipeline and won multiple awards.

GET SecOps Decision Makers
WHO Need a fully automated SecOps team;
TO Contact Palo Alto about their Cortex suite;
BY Paid, Earned and Owned Awareness & Lead Gen.

Storytelling
Make Security Operations, scintillating! Content-led idea to scale, at pace, across geographies and languages.

Channels
- Timed launch across multiple APAC markets,
- Translation in six languages.
- Billboards, in-app games, social media, email marketing, taxi screens & animated videos.
- Characters made IRL appearances at MNSEC Conference, GovWare 2023, Security Days Tokyo.
- Localised proprietary on Japan Ignite and Taiwan Ignite.
- In China, a custom in-app game on WeChat directed interest to localised webinars.
- Sales enablement packs.

Results
- A 25% year-on-year increase in customers.
- Pipeline of more than USD $600 million.
- Paid social channels accounted for 50% of visits, 33,080 impressions and 1,351 engagements.
- Average engagement rate of 4.1% is double the 2% industry benchmark. 4.1% Engagement rate 33,080 Impressions 1,351 Engagements.
- Mail and organic social delivered 43% and 40% of total downloads.
- Cortex demo requests from 3 major accounts in semiconductor, tech and telecommunications.

Agency Hotwire

Role Creative Ideation, Content, Creative Direction, Tone of Voice Creation, Copywriting.