Jen Dobbie

Brand Challenge In Australia, barriers to women fully participating in the workforce are costing the Australian economy $128 billion. Less than 30% STEAM roles are occupied by women. Only 4% VC capital went to all women founded startups in 2023. And less than 10% of Creative Directors are female.

Solution Following the publication of Sam Mostyn’s Women’s Economic Equality Taskforce Report in 2023, I saw Cindy Gallop speaking at SXSW Sydney, and met her in person. Inspired and empowered to act. I concepted and founded Flip the Focus as a community and content series designed to educate on female funders, founders and fearless leaders in tech. I pitched it to the team at Hotwire Australia, who supported me to launch it across their platforms. Today, I use my experience and voice to help close that gap in STEAM - Science, Technology, Engineering, Art and Mathematics.

Results So far…
2 Seasons. 18 episodes. 1,000 + downloads.
5* Ratings from listeners in 16 countries.
60,000+ Engagements. 3 million media reach.
LinkedIn Must Listen Podcast 2025

Awards Jen Dobbie, Women Leading Tech Champion of Change, Finalist 2025

Agency Hotwire Australia

Role Creator, Host, Creative Director, Copywriter, Researcher, Co Editor, Guest Booking, Marketing Director, Social Media Manager, Community Manager.

Designer Jasmin Ferozkohei Video Editor Catherine Engstrom. Producer Nico Engelbrecht