Brand Challenge In Australia, barriers to women fully participating in the workforce are costing the Australian economy $128 billion. I want to use my experience and voice to close that gap in the industries I work within - STEAM (Science, Technology, Engineering, Art and Mathematics). It’s a big task - less than 30% STEAM roles are occupied by women. Only 4% VC capital went to all women founded startups in 2023. And less than 10% of Creative Directors are female.
Solution Following the publication of Sam Mostyn’s Women’s Economic Equality Taskforce Report in 2023, I saw Cindy Gallop speaking at SXSW Sydney, and met her in person. Inspired and empowered to act; I concepted and founded Flip the Focus as a community and content series designed to educate on female funders, founders and fearless leaders in tech. I pitched it to the team at Hotwire Australia, who supported me to launch it across their platforms, and in my role as Creative Director.
Results Watch this space. Our goal is to amplify women’s voices in tech; and to make them, in Cindy Gallops’ words, “a godamn shittone of money” in doing so.
Agency Hotwire Australia
Role Founder, Host, Creative Director, Copywriter, Researcher, Editor, Guest Booking, Marketing Director, Social Media Manager, Community Manager.
Designer Jasmin Ferozkohei Video Editor Catherine Engstrom
