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Brand Challenge Deliver a consistent and engaging festival Tone of Voice to partner with the existing visual identity developed for Antidote festival.

Narrative Strategy Build the brand with a manifesto that sets us apart, to deliver a consistent customer experience, despite the standard rigours and challenges of festival delivery, including lineup changes and last minute venue amends.

Results A year on year increase of +40% in revenue and +38% in audience growth.

Agency Sydney Opera House Creative Studio

Role Tone of Voice Creation, Development and Delivery, including Manifesto, Tagline, Video Scripts and Supers, Program, Press Inserts, Creative Consultation.