Brand Challenge Australian Veterinary Pharmaceutical brand, AVet, needed to:
GET Vet Nurses, who were already aware of their products;
WHO Spend time with many pharmaceutical BDM’s;
TO Prefer AVet people, products & brands;
BY Building partnerships & pathways to naturally build & extend their existing AVet BDM relationships.
Storytelling
We created a 3 stage program to deliver short; and long-term impact - by maximising the genuine relationships already built by business development managers.
Recognise & Reward - Create the Brand, Sales Tool, Merch, Offer.
Educate & Offer - Deliver personalised loyalty comms & prizes.
Partner & Provide - Ongoing Loyalty Program, Events & Activations.
Agency Hotwire
Role Communication Strategy, Creative Ideation, Creative Direction, Tone of Voice Creation, Copywriting.
