Brand Challenge Andreessen Horowitz & Google Ventures’ backed scale up, Airtime is a pioneering social experience, designed for togetherness. It is an online place where people meet to hang, watch stuff, and share.

I was brought in by the Director of Marketing to define and deliver a consistent Brand Tone of Voice, and rapidly scalable messaging solutions, with cross-functional teams including Product, Creative, Strategy, Brand, and Marketing.

I created and delivered Brand Guidelines, Tactical Advertising, and Campaign Ideation across outdoor, social and on platform, to support explosive user growth, accelerated by COVID-19.

Customer Experience During the COVID-19 pandemic, the Airtime platform allows for the continuation of face to face communication, shared experiences, and live co consumption of content, through its USP: real-time, same screen video chats and content watching. It isn’t like hanging with your friends. It is hanging with your friends.

Results 3X growth shifting the total user base from 3 million to +10 million.

Agency Jen Dobbie

Role Brand Tone of Voice Creation, Copywriting, Co Creative Direction